Make America great again. Clearly the message resonated. In 2016, prior to the presidential election, the Public Religion Research Institute, a nonpartisan group, published its annual American Values Survey. It revealed 51 percent of the population felt the American way of life had changed for the worse since the 1950s. Further, 7 in 10 likely Donald Trump voters said American society has gotten worse since that romanticised decade. Of course America today has its problems, but by many standards of living, the general population is better off now than it was 60 years ago. So why do so many people see the past as better than today?